We connect micro to macro influencers with the untapped potential of self-published authors.
A self-published author in Paperback/Hardcover (Amazon, Lulu, etc.), Digital (Amazon, iBooks and Google Play Books) and Audiobook earns in excess of +60x more than a New York Times bestseller (net/before tax) due to having no intermediary to eat up most of the revenue – the editorial.
For the fist time in the world, our agency is focused on matching influencers of any category with new authors struggling to drive sales or have no money for marketing.
Atalentis is focusing more on influencers outside of the literature world, as the potential is higher with the right approach – a comedy skit about a book will drive way more sales than a review of the same book by a literature enthusiast.
We are a London based agency currently building the structure and proving the business model.
Own business website domain coming soon.
Example of possible revenue:
An influencer with a reach of 100k-500k real followers can easily drive over 50k in sales for a new author in the span of a year.
At an average revenue of £4 per book (mix of formats), it translates into £200,000 per year.
At a minimum 3% (negotiable based on the influencer’s reach and popularity) for an influencer with 50k-100k real followers, that means a yearly revenue for the influencer of a minimum £6,000 per year (this can vary upwards significantly based on the agreed percentage, bonuses and time to reach different sale thresholds).
Whether you are an author or influencer, contact us.